Hermès First Time Buyer Guide (2024)

When it comes to craftsmanship, status, and sheer quality, there are simply no other handbags that can rival the Hermes Birkin and Kelly bags. Celebrities such as Kim Kardashian, Victoria Beckham, Lady Gaga, and NeNe Leakes, to name but a few, sport their Hermes bags on a regular basis. They have even made cameo appearances on the small screen in ‘Sex and the City’ and on the big screen in Woody Allen’s ‘Blue Jasmin’. The huge surge in demand for these iconic bags has led to thousands of women seeking their very first Hermes.

But, where do you start? How do you actually purchase a Birkin or Kelly? What style, skin, and color should you choose? Is it better to try and find a brand new bag or a pre-loved bag? All these questions and more are common when making the step to purchase your first ever Birkin. To help you find your perfect bag, we have created this Hermes Insights guide which is designed to answer common questions asked by first time buyers.

How to Buy a Hermes Birkin or Kelly

First things first, how do you actually buy a Birkin or Kelly bag? Unfortunately, for 99% of the women who lust after a Hermes bag the process of realizing that dream isn’t straightforward. Purchasing a Birkin or Kelly directly from a Hermes boutique isn’t as simple as wandering in, picking a bag off the shelf and paying for it at the cashier. Hermes implement strict rules as to who is able to acquire one of their iconic bags. There are long waiting lists that can stretch up to six years. Even getting on the waiting list is a struggle, with customers ranked on previous purchases and reputation with the company. Therefore, there is no guarantee that you will actually be able to get on the waiting list in the first place.

Instead, the path that the majority of first time buyers choose is that of an auction house or trusted consignment company. Auction houses are the riskier option of the two, with many buyers paying a premium on their purchase. The option of purchasing from a trusted consignment company is the most commonly used by first time buyers, who can find both new and pre-loved Hermes bags for a set price. Utilizing the secondary market when making your first Hermes purchase is highly recommended and the safest way to go.

New Vs Pre-loved Hermes Bags

Due to the difficulty in obtaining a bag directly from Hermes, the decision of whether to purchase a new or pre-loved bag is often made up on your behalf. However, that isn’t to say there aren’t new Birkins and Kellys available at auction or listed on consignment websites. The potential of Hermes bags as an investment has created a market where investors purchase new Hermes bags with the sole intention of selling them on. These bags are listed at auction or on the secondary market in pristine condition and are the equivalent of buying a brand new bag directly from Hermes.

There are pros and cons to both new and pre-loved Hermes bags. Many women will seek a new Hermes bag for their first purchase as they believe it holds many advantages over a pre-loved bag. However, due to the uniqueness of Birkins and Kellys such as limited edition colors and discontinued skins as well as their ability to withstand most wear and tear and remain timeless in the world of fashion, pre-loved Hermes bags are a viable option. We covered the pros and cons of new vs pre-loved Hermes handbags a few weeks ago which you can find here.

Tips When Buying a Hermes Bag

Now that you have a solid idea about how you want to purchase your first Hermes handbag and have considered the options of both new and pre-loved bags, you are ready to start shopping! However, you want to make sure you get value, a good quality handbag, and one that matches your wardrobe! Here are some tips to help you achieve just that:

Condition

Many women venture into the secondary market for value when purchasing a Hermes bag and the most important consideration when looking at pre-loved Hermes bags is the condition. At Baghunter, we implement a condition guide to help our clients evaluate the condition of each bag. Bags are rated as either pristine, excellent, very good, good, or fair depending on general wear and tear, scratches, leather and skin condition, and other factors. Using the condition guide in tandem with the pictures of the bag can help you understand the exact appearance of the bag before you make the purchase.

Color

Many first time buyers will play it safe and look at colors which match their whole wardrobe such as black, beige, gold, or brown. However, one of the traits which make Hermes handbags unique is the wide range of colors available, many of which are specific and exclusive to Hermes. Purchasing a black Birkin may be convenient for your wardrobe, however, a bright pink or red bag will stand out more and is less likely to found elsewhere. It will also hold its value for longer if you wish to upgrade in the future. Have a look at our color guide here.

Leather/Skin

It is so important to know your leathers when purchasing a Hermes bag. Each leather has its own unique characteristics and each leather requires different levels of maintenance. Some of the standard leathers such as Clemence and Togo are textured to protect them from scratches and general wear and tear. Exotic skins such as crocodile, alligator, lizard, snake, and ostrich are high maintenance, but also much more rewarding visually. You can find our leather and skin guide here.

Don’t Settle for Less

A common problem with first time buyers is that they just want a bag so badly they settle for the first one they see in their price range. The joy of holding your first Birkin or Kelly can become greatly diminished if you settle for less. To avoid this disappointment, utilize services such as our VIP Club which provides priority access to all of our consigned handbags as well as a personal shopping service to help you source any luxury bag in the world using our network of contacts.

Hermès First Time Buyer Guide (2024)

FAQs

What is the most demanded Hermès bag? ›

Of all of the Hermes' bags, the most coveted one is the iconic…. birkin bag. It was actually named after actress, Jane Birkin. The bag comes in many colors, materials, and sizes.

Is there a limit on how many Hermès bags you can buy? ›

No one is allowed to buy more than two quota bags in a given year. So, what is an Hermès quota bag? Strictly speaking, any Birkin or Kelly bag, including the Mini Kelly II, is considered a quota bag, and its purchase is restricted. However, some boutiques also include the Hermès Constance among their quota bags.

Is it harder to get a Birkin or Kelly? ›

Well, then you've definitely heard of the infamous Kelly bags. This Hermès bag is a customer favourite but can be as tricky to obtain as Birkin bags. However, the Birkin tends to be more elusive because of its iconic status in the fashion world. It's also the price point that makes Hermès bags more attainable.

What is the 1 1 threshold for Hermès? ›

A 1:1 spend ratio is understood to mean that a client will spend the equivalent of the cost of a Birkin or Kelly by purchasing other products within the boutique over a non-specific period of time in order to be offered a quota bag.

Which Hermès bag is a good investment? ›

The value of a Birkin bag skyrockets from the moment it leaves the Hermès store. That's partly because not just any regular person can buy the bag. Only customers with a sizable purchase history at the brand are offered the opportunity to buy a “quota bag,” such as a Birkin or a Kelly.

Is Louis Vuitton cheaper than Hermès? ›

Likewise, the cheapest Louis Vuitton handbags can be scooped for at least $1,100 or more. While the price is still pretty heavy for the average consumer, the same still scores considerably lower compared to the typical Hermès handbags. Overall, this makes Hermes the top luxury brand in terms of price.

Can I walk in and buy a Birkin? ›

You just can't walk into an Hermès boutique and buy a Birkin immediately. It must be ordered, and there is a waiting list. You also can't buy the Birkin, Kelly, or most of Hermès's more iconic styles online.

Can you go into Hermès and buy a Birkin? ›

Only customers with an extensive purchase history at the French brand are offered the opportunity to buy “quota bags” such as the Birkin or the Kelly. This practice, dubbed “the Hermès game,” has kept the bags exclusive—but it's also ruffled many feathers.

How long is the Birkin waitlist? ›

How long is the waitlist for a brand-new Birkin? The world of Hermès Birkin bags is a rather mysterious one, so there are no set rules or timelines on how long you'd have to wait to be able to buy one.

What size Birkin bag is most popular? ›

For a long time, the Birkin 35 was the most popular size, however as trends have shifted towards more compact bags, the Birkin 25 is now the most searched for size. The smaller size is more popular than the larger bags if you want to carry the Birkin by its handles rather than use the shoulder strap.

Why are mini Kellys so expensive? ›

The economics of supply and demand have driven up Kelly bag prices for the last 20 years. In some cases a Kelly bag can sell for multiples of the original retail price. A leather Mini Kelly bag purchased directly from the store starts at $9,000 and can sell for $30,000 depending on the color and condition.

Is Hermès Picotin a quota bag? ›

This process increases the value of the bag exponentially because the demand vastly exceeds the supply. However, non-quota bags such as the Picotin, the Herbag, the Evelyne, the Lindy, and others generally do not see the same increase on the secondary market.

Is Kelly Pochette quota? ›

An exotic Kelly Pochette is also a quota bag at many locations including Paris. Whether the Kelly Cut is considered a quota bag varies by location and type of leather or exotic skin.

How many Hermès bag can I buy in a year? ›

Hermès imposes a quota system limiting customers to two Birkin or Kelly bags per year, but VIPs may have the option to custom order. Specialized luxury resellers like Madison Avenue Couture offer a curated collection of authentic pre-owned Hermès Birkin bags.

What is the most popular Hermès bag? ›

"The Birkin bag is arguably the most famous and coveted handbag on both the primary and secondary markets," says Anthony Barzilay Freund, Director of Fine Art & Editorial Director at 1stDibs.

Do all Hermès bags increase in value? ›

As most can tell, Hermes bags are not just lovely and exquisite to view, they are also an ideal item that will gain in value over the years. Made with expert craftsmanship and quality materials, either the Kelly bag or the Birkin bag is a must-have for any collector of fine fashion.

What is the best size Hermès bag? ›

Perfect for everyday use is the B35, which was the original size created for Jane Birkin. The Birkin 35 is large enough to carry a laptop, making it a great choice for everyday use and for the office.

References

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