Who is Kai Cenat? Everything you need to know about the mega popular streamer who made 'rizz' the internet's word of the year | Business Insider India (2024)

Kieran Press-Reynolds

According to his July cover story in Complex, 21-year-old Cenat moved multiple times as a child.

Cenat was born in Brooklyn before he decamped for Georgia. His family later returned to Brooklyn and eventually settled in the Bronx. He said he was a troublemaker in elementary school and acted rudely toward his teachers.

"As a little kid, I was bad. I'm not gonna lie," he told Complex. "Not to my mom, though, but in school and to everybody else."

Growing up, he said he was obsessed with YouTube. When he was 13, he went to a meet and greet in Massachusetts to see the prankster and vlogger Roman Atwood, who he said was a huge motivation for him.

Cenat uploaded his first YouTube video in January 2018 and continued to post as he was in college at the State University of New York at Morrisville. His earliest videos already featured the high-octane style he has become known for.

Like Atwood, his YouTube videos were mostly challenges and pranks, like a Jan 26, 2018, video titled "TEXTING MY FRIENDS EX GIRLFRIEND PRANK!! (GONE WRONG!!)"

Cenat continued uploading videos on YouTube and gained a sizable fanbase, but he didn't really blow up until he switched over to Twitch streaming in February 2021. As of July 2023, he has 7.5 million subscribers across two accounts on YouTube and 6.4 million Twitch followers.

His Twitch popularity skyrocketed mostly in the last year: In. August 2022, he had just over 1.5 million subscribers, according to the data analytics website SocialBlade.

Cenat is known for a variety of content on the streaming platform. His streams are often 8 hours long and feature him sitting in a swivel chair reacting to videos and interacting with the thousands of fans feverishly commenting in the chat. He has also recorded himself playing games, meeting fans, and traveling to places like Japan.

Viewers say they're inspired by his rise and love his comedy style, which involves a lot of animated facial expressions, startling reactions to memes and pop culture, and riffing with other creators.

Fan-made compilations of his funniest moments have racked up millions of views on YouTube.

Cenat has made set records and made headlines for his stunts.

Cenat took the record from Ludwig Ahgren, another massively popular streamer who set the previous record at 283,000 subscribers.

Cenat is also the recipient of "Streamer of the Year" at two award shows this year. He won the title at the 12th annual Streamy Awards in December 2022 (he was nominated in the Breakout Streamer category as well, but lost to his friend iShowSpeed). He also won Streamer of the Year at the 2023 Streamer Awards, edging out favorites like Hasan Piker and xQc. His latter win received widespread praise in the streaming community.

Cenat is particularly known for being one of the earliest adopters of the word "rizz," a beloved Zoomer slang term used to describe someone's ability to charm a potential romantic partner. It was popularized by influencers like him, Silky, and Duke Dennis in 2021, according to KnowYourMeme. At one point, Cenat hosted a show called "RIZZ ACADEMY" where he gave people tips on how to up one's rizz in various social settings.

On the "No Jumper" podcast last year, the streamer said he first heard the world from a close circle of friends. After he started using it during his Twitch livestreams, the term caught on like wildfire in late 2022, and it eventually became a TikTok meme in 2o23. One of the word's most alluring qualities is it can be used in many playful ways. People love using it to parody pronouns, like turning the Wizard of Oz into the "Rizzard of Oz."

Ironically, at the height of the term's popularity, Cenat said he has stopped using it. He said during the No Jumper interview that TikTok "butchered" and "killed" the original meaning of the term.

Cenat has featured numerous famous names on his livestreams, including musicians like Lil Baby and Ice Space. In one popular clip featuring the"Barbie World" rapper, Cenat taught her how to "get sturdy," a new dance trend. He also once FaceTimed Drake live and asked him to come on the stream ("I never really done a stream... so we might have to set it up," Drake said).

Cenat has created a few songs himself. "Dogs," a collaboration with iShowSpeed that uses the famous Baha Men "who let the dogs out" hook as a sample, has received over 10 million streams across YouTube and Spotify. His first song uploaded to Spotify, "Bustdown Rollie Avalanche," which features rapper NLA Choppa, has over 54 million plays.

He recently participated in a rap cypher with Lil Yachty and his influencer content group AMP, which includes other creators like Duke Dennis and Din "Agent 00" Muktar.